Public service ads have become a gateway to creating meaningful relationships between various groups and communities. These kinds of ads help LGBTs raise issues that should not and cannot be ignored. Below is a collection of ads that refer to LGBT matters as well as other relevant social phenomena.


Don’t choke our oceans!

An alternative Coca-Cola ad published on YouTube by Greenpeace, the ecological NGO. Viewers are presented with a different, not-so-favorable take on the iconic Coca-Cola truck.


Day of Silence

A clip produced by “Coming out”, the St. Petersburg-based LGBT organization, is about the silent cry of desperation of all LGBTs and their hope to be heard and understood. The video illustrates the day of action of the same name, which is annually held in a number of countries.


Russia declares discrimination newest Olympic sport

Kill and become a national hero… A shocking video created by the Russian Freedom Fund (Washington, DC) and the Fair Games Project to raise awareness of the problems faced by Russian LGBTs living in a homophobic society.


Kindness boomerang

An uplifting and inspiring video that encourages us to do good in the world. As you will see from the clip, it’s such a simple thing to do! Show some care to someone and this act of kindness will surely boomerang right back!



We are truly happy not when we get the most out of life, but when we give. Another heartwarming video to remind us of the timeless boomerang of kindness that can come back years later, when we least expect it.


The stereotype-shattering embrace

The authors of this social experiment asked a number homophobic individuals to hug an LGBT person for the first time in their life. For some, it is an absolutely cathartic sight. We would like to believe that the stereotypes held by the people in the clip have since dissipated.



This Portuguese video fully reconstructs an incident that once took place aboard a plane. The flight attendant who responds to the scandalous woman receives an enthusiastic ovation from the rest of the passengers.


The LGBTQAlphabet  

A vibrant blend of music and choreography, this video by Equinox fitness centre encourages members of the LGBT community to be proud of who they are. Twenty-six actors use the medium of dance to express what every letter of the alphabet means to them personally.


Come as you are

In 2010 French television did not shy away from broadcasting the first McDonald’s ad featuring a same-sex love story to convey the message that everyone was welcome at McDonald’s.


 Strive beyond! A Mercedes ad 

A fresh commercial promoting acceptance from one of the leading car manufacturers. “We’re the automobile that fits your life—and reminds you how far you’ve come,” says the ad as two macho men in the shot hold hands.


Unable to breath

The video is based on the monologue of a gay man who fled Chechnya. [The monologue was published by the online media Meduza on April 16, 2017]

In early April, the Russian newspaper Novaya Gazeta reported on a wave of attacks against gay men including cases of torture and murder spreading across the region of Chechnya. For several months now, the Russian LGBT Network is working on evacuation and support for people from Chechnya, who had faced persecution for being gay. The Russian LGBT Network is doing everything possible to ensure that the federal authorities conduct a transparent and effective investigation into cases of illegal retention, torture and slaughter of people in the Chechen Republic. Since April 1st, more than 130 people applied for help through the emergency hotline. Activists evacuated more than 60 people from the region.



Source: Russian LGBT Network / This video was created in early summer 2017. The numbers and data about people who were detained and killed were relevant at the beginning of summer 2017.


‘The Arrow’ is a striking visual representation of a simple story – two male artists who fell in love. From the first time our eyes met, the first embrace, to creating a bond and love that is unbreakable. The video shows two talented men who transform their personal story into an exciting performance to send a powerful message. That we are proud of who we are, the love that we share, and that all love is equal.


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